I don't hate them. I just hate what they've done to Taekwondo. Occsionally, we get a student who used to be part of ATA. Either they were unhappy with the way things were run (and boy did we get an earful). Or, they moved away and simply joined with a different school - oblivious or content with their prior training.
So, what has ATA done?
They - like other schools of other styles - hand out ranks that, by layman's stereotype - are indicative of skill, dedication, and knowledge. There is no merit in their testing: it's based solely on the number of classes attended, not by the student's capability.
They allow their students to think they can defend themselves, yet have never been hit harder than a mere slap across a foam-enshrouded face.
They have a business model that is based on membership, advancement, black belt, and startup of a new school. That fact that martial concepts are used is immaterial: "pay us, we award you, you pay it forward to new students. Everyone wins. Here, sign here..."
They have dubious business practices - techniques that are outlined in a booklet that school owners get on startup of a franchise. These deceptive practices are reminiscent of a car showroom salesman. No one frowns, no one has any problems, they are oddly your best and long-lost friend. Many will stop at nothing to get you to sign a contract. The longer the contract, the less the monthly payments go. Sound like a Ford (or Chevy...) car deal?
If there's a question about quality, just ask any black belt what "bunhae" means. Ask them to show an example of it.
You've learned something? Like how to kick? How to spar? How to defend against a punch? Break a board? Ok... you've learned "how". But have you learned the "why"?
Why do you perform forms? What does it REALLY mean to be a black belt? Why do you break? What is the instructor's philosophical statement on self-defense? What concepts in self-defense are discussed?
Have you questioned the concept of leadership or black belt clubs? Like... if two students joined, but one wasn't part of a black belt club, does that mean that one can't be a black belt?
One guy came in a few years ago fuming because in order for him to earn his black belt, he had to learn techniques that wouldn't be taught to him, unless he was part of a black belt club where they taught the techniques. I asked, "what if you learned outside of the school", he replied that that wouldn't count because you had to be taught by the instructors there.
And on it goes. When you go to a martial arts class, the mantra is about self-defense. When you go to a martial sport class, the mantra is about winning and strategy. When you go to an ATA class the mantra is about your account, your dues, paying for this, and paying for that. People feel dirty coming out of these classes.
Not all ATA schools are bad - some are really good. They teach outside the box - they introduce concepts outside the normal curriculum. Some have outstanding forms performers. Some are great competitors.
But the majority of schools are just places run by someone who didn't originally have any intention to be running a business that has never - and will never - be very profitable.
They do have plus sides; I'll grant you that. It can be a family affair. The curriculum is great for kids. There is something to be said for being fat, dumb, and happy. For many folks, they're quite content with this - whether or not they know they're being ripped off. Nothing wrong with this. Just please don't call it "Taekwondo". It's giving the rest of us practitioners a bad rep.
That's why I hate what ATA does.
@EDIT, Folks, can we get a few things straight? First, ATA isn't sloppy. The practitioners might be, but not the org. Second, it's not that ATA isn't recognized by other organizations - they are. Kukkiwon, for instance, can't deny the existance of ATA, and they don't state that ATA isn't a Taekwondo organization. Similarly, they don't go around spouting that WJF isn't Taekwondo, nor that it isn't Judo. Kukkiwon recognizes only WTF - to the exclusion of ALL other styles, including that are what we might label as "real taekwondo" - like ITF, Chung do Kwan, Tang Soo Do, etc. As to competition, all WTF events are "open" to any style - as long as they follow a set of rules (that typically favor Taekwondo). Third, ATA does not copyright anything. Only written things may be copyrighted. What they restrict is the use of their forms for competition in non-sanctioned ATA events. Demonstration to others is perfectly permissible. It's not a trade secret. it's not even clear what the penalties are for "violating" this. A contract-breaker, maybe?