The UFC is a brand, so therefore they need to make sure their fighters don't do anything too outlandish outside of the cage. Just like the NFL, NBA, MLB, etc... you say some dumb sh*t on twitter, you're going to likely get fined.
You make a great point about Rogan and the things he discusses/says on his podcast, but he's a comedian and he's good about not doing anything to put himself in a bad light or say anything that would be deemed unacceptable.
As for the PPV's, f*ck that noise. The UFC can do whatever they want to keep people from pirating or streaming their PPV cards, it's not going to work.
You can't beat the internet, and just in general, maybe if they want people to buy their PPV's they should stop putting so many on and constantly making people pay for their fights.
We can't even watch the asss end, bottom prelims anymore b/c of this new UFC TV (or whatever bullsh*t it's called).
Nobody even used to watch those fights, but since people enjoy watching two fights on Facebook for free, why don't we make them pay for it instead?
The fighting game is a business, and like I said the UFC is a brand, but it's annoying how greedy they have become.